Data-Driven Web Analytics

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Primary Task Response: Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

Organizations are better able to make decisions when data are available to facilitate the process. Research and discuss the various types of data-driven Web analytics that are available and the purpose of each. Using your research, answer the following questions:

  • How does a business determine what analytics projects it should engage in?
  • What are the benefits of becoming a data-driven organization?
  • What are the implications of not having a Web analytics action plan?
  • How does a business determine what data have value?