Media Message
Marshall County, Indiana, faces challenges in delivering quality health and human services particularly in its rural areas. The Health and Human Services Agency (HHSA) of Marshall County is launching a campaign to increase quality services to the underserved in the community. However, the agency is not able to meet the campaign’s objective due to financial constraints and as such seeks financial assistance from the public in form of donations. The money will be used in the purchase of a mobile screening bus that can travel to rural areas of the county and reach underserved individuals and families. By helping our agency through your financial contribution, you will be assisting thousands of individuals in Marshall County in receiving quality health and human services. Please find details on how to donate on our website.
Principles and Strategies used to Develop Message
Effective messaging involves careful consideration of the campaign’s purpose, goals and audience (Saulnier, 2014). In developing my media message, I made sure that it was clear in addressing the problem at hand, that is, underserved individuals and families in my community in matters of health and human services, and the solution to the problem which is the purchase of a mobile screening bus capable of traversing rural areas of the county. I also made sure my message was compelling. A compelling media message addresses the reasons why the target audience should care about the main theme passed across in a particular message (Perloff, 2017). Making the media message concise is vital. One needs to get his or her point across with a minimum of words (Saulnier, 2014).
Justification of how Media Message is Ethical
The media message above meets ethical standards due to the following reasons. Firstly, it considers the impact of undertaking a particular course of action. It is important to let the audience know how their contribution to a given campaign will lead to social change (Roberts, 2012). Secondly the media message clearly outlines how the money obtained through donations will be used. Accountability is an essential value when relaying media messages (Roberts, 2012).
Project
respond to media message above by addressing each of the following about the media message:
· Evaluate the effectiveness of the media message based on your level of involvement.
· Explain whether your involvement was high or low and whether you would donate money based on the message.
· Evaluate the ethics of the message, and explain your reasoning, referencing the guidelines on which you base your judgment.
· Suggest ways to improve the media message and explain your thinking.
Media
Message
Marshall
County,
Indiana,
faces
challenges
in
delivering
quality
health
and
human
services
particularly
in
its
rural
areas.
The
Health
and
Human
Services
Agency
(HHSA)
of
Marshall
County
is
launching
a
campaign
to
increase
quality
services
to
the
underserved
in
the
community.
However,
the
agency
is
not
able
to
meet
the
campaign’s
objective
due
to
financial
constraints
and
as
such
seeks
financial
assistance
from
the
public
in
form
of
donations.
The
money
will
be
used
in
the
purchase
of
a
mobile
screening
bus
that
can
travel
to
rural
areas
of
the
county
and
reach
underserved
individu
als
and
families.
By
helping
our
agency
through
your
financial
contribution,
you
will
be
assisting
thousands
of
individuals
in
Marshall
County
in
receiving
quality
health
and
human
services.
Please
find
details
on
how
to
donate
on
our
website.
Principles
and
Strategies
used
to
Develop
Message
Effective
messaging
involves
careful
consideration
of
the
campaign’s
purpose,
goals
and
audience
(Saulnier,
2014).
In
developing
my
media
message,
I
made
sure
that
it
was
clear
in
addressing
the
problem
at
hand,
th
at
is,
underserved
individuals
and
families
in
my
community
in
matters
of
health
and
human
services,
and
the
solution
to
the
problem
which
is
the
purchase
of
a
mobile
screening
bus
capable
of
traversing
rural
areas
of
the
county.
I
also
made
sure
my
messag
e
was
compelling.
A
compelling
media
message
addresses
the
reasons
why
the
target
audience
should
care
about
the
main
theme
passed
across
in
a
particular
message
(Perloff,
2017).
Making
the
media
message
concise
is
vital.
One
needs
to
get
his
or
her
point
across
with
a
minimum
of
words
(Saulnier,
2014).
Justification
of
how
Media
Message
is
Ethical
The
media
message
above
meets
ethical
standards
due
to
the
following
reasons.
Firstly,
it
considers
the
impact
of
undertaking
a
particular
course
of
action.
It
is
important
to
let
the
audience
know
how
their
contribution
to
a
given
campaign
will
lead
to
social
change
(Roberts,
2012).
Secondly
the
media
message
clearly
outlines
how
the
money
obtained
through
donations
will
be
used.
Accountability
is
an
essentia
l
value
when
relaying
media
messages
(Roberts,
2012).
Media Message
Marshall County, Indiana, faces challenges in delivering quality health and human
services particularly in its rural areas. The Health and Human Services Agency (HHSA) of
Marshall County is launching a campaign to increase quality services to the underserved in the
community. However, the agency is not able to meet the campaign’s objective due to financial
constraints and as such seeks financial assistance from the public in form of donations. The
money will be used in the purchase of a mobile screening bus that can travel to rural areas of the
county and reach underserved individuals and families. By helping our agency through your
financial contribution, you will be assisting thousands of individuals in Marshall County in
receiving quality health and human services. Please find details on how to donate on our website.
Principles and Strategies used to Develop Message
Effective messaging involves careful consideration of the campaign’s purpose, goals and
audience (Saulnier, 2014). In developing my media message, I made sure that it was clear in
addressing the problem at hand, that is, underserved individuals and families in my community
in matters of health and human services, and the solution to the problem which is the purchase of
a mobile screening bus capable of traversing rural areas of the county. I also made sure my
message was compelling. A compelling media message addresses the reasons why the target
audience should care about the main theme passed across in a particular message (Perloff, 2017).
Making the media message concise is vital. One needs to get his or her point across with a
minimum of words (Saulnier, 2014).
Justification of how Media Message is Ethical
The media message above meets ethical standards due to the following reasons. Firstly, it
considers the impact of undertaking a particular course of action. It is important to let the
audience know how their contribution to a given campaign will lead to social change (Roberts,
2012). Secondly the media message clearly outlines how the money obtained through donations
will be used. Accountability is an essential value when relaying media messages (Roberts, 2012).
